Privacy policy
Effective Date: August 15, 2026
Last Updated: September 7, 2026
JV Solar LLC, DBA LuNova Solar (“LuNova,” “LuNova Solar,” “we,” “us,” or “our”) respects your privacy.
This Privacy Policy explains how we may collect, use, disclose, retain, and protect information when you visit our website, request a solar estimate, upload information, communicate with us, or otherwise interact with LuNova Solar.
1. Contact Information
JV Solar LLC, DBA LuNova Solar
621 W Edwards St. Apt 1
Springfield, IL 62704
Email: info@lunova.solar
Phone: (217) 666-2528
2. Information We May Collect
Depending on how you interact with LuNova Solar, we may collect the following categories of information.
Contact Information
This may include:
- First and last name
- Email address
- Telephone number
- Mailing address
- Property address
- Preferred communication method
Property Information
We may collect or obtain information concerning a property being evaluated for solar, including:
- Property address
- Roof characteristics
- Roof orientation
- Roof area
- Estimated shading
- Solar-resource information
- Satellite or aerial imagery
- Property characteristics
- Available installation area
- Other information relevant to evaluating solar suitability
Electricity and Utility Information
We may collect information such as:
- Electric utility provider
- Historical electricity consumption
- Monthly electricity usage
- Annual electricity consumption
- Electricity costs
- Rate information
- Utility-bill information
- Other information contained in documents you voluntarily provide
Utility Bills and Uploaded Documents
If you upload a utility bill or another document, we may process information contained within that document for purposes such as determining electricity usage, evaluating solar-system requirements, preparing an estimate, or assisting with a proposal.
Please avoid providing information that is unnecessary for the requested service.
Solar Estimate and Proposal Information
We may create or maintain information associated with your solar evaluation, including:
- Estimated system size
- Number of solar panels
- Estimated production
- Estimated solar offset
- Battery-storage options
- Estimated pricing
- Financing scenarios
- Power purchase agreement or lease scenarios
- Estimated savings
- Incentive estimates
- Other project assumptions
Information About Future Energy Needs
If you provide this information, we may consider anticipated changes in electricity consumption, including:
- Electric vehicles
- Heat pumps
- Electric water heating
- Electric appliances
- Pools or spas
- Home additions
- Battery systems
- Changes in household occupancy
- Other future energy needs
Communications
We may retain information contained in communications with you, including email, telephone, text-message, website form, customer-service, appointment, and proposal communications.
Technical Information
When you use our website, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Referring website
- Approximate geographic information derived from an IP address
- Date and time of visits
- Website interactions
- Cookie identifiers
- Similar technical information
3. How We Collect Information
We may collect information:
- Directly from you
- Through website forms
- Through solar-estimate tools
- Through uploaded documents
- Through communications with you
- From service providers
- From solar installers or financing partners involved with your request
- From publicly or commercially available property information
- Through cookies and similar technologies
- Through third-party technology used to provide our services
4. How We Use Information
We may use information to:
- Respond to inquiries
- Prepare preliminary solar estimates
- Analyze electricity consumption
- Estimate solar-system requirements
- Estimate potential solar production
- Estimate potential savings
- Evaluate battery-storage options
- Prepare or facilitate solar proposals
- Schedule consultations
- Communicate regarding a requested service
- Connect customers with appropriate installers, financing providers, PPA providers, or other project partners
- Process or support project applications
- Provide customer service
- Improve our website, tools, and services
- Maintain website security
- Detect fraud, misuse, or unauthorized activity
- Maintain business records
- Comply with legal obligations
- Enforce agreements
- Send marketing communications where permitted
- Perform other activities disclosed when information is collected
5. Solar Analysis and Automated Calculations
LuNova may use software, algorithms, rules, models, third-party data, and automated calculations to generate preliminary solar recommendations.
These tools may analyze information such as electricity consumption, roof characteristics, solar-resource data, property information, system capacity, anticipated future energy usage, equipment characteristics, and financial assumptions.
Results generated by these tools are preliminary estimates and should not be considered final engineering, financing, installation, tax, legal, or investment decisions.
6. Third-Party Solar and Property Data
LuNova may use third-party technology and data sources to evaluate properties and solar potential.
These services may provide information such as:
- Aerial or satellite imagery
- Roof characteristics
- Solar-resource information
- Mapping information
- Property information
- Estimated solar-production data
The availability and accuracy of third-party information may vary.
7. How We May Disclose Information
We may disclose information where reasonably necessary to provide requested services.
Solar Installers and Project Partners
Information may be provided to installers, contractors, Approved Vendors, or other project partners when necessary to evaluate, quote, design, install, finance, or service a solar project.
Financing and Third-Party Ownership Providers
If you request financing, a power purchase agreement, lease, or similar option, relevant information may be provided to the applicable provider to facilitate the requested transaction.
A financing or third-party ownership provider's own privacy policy governs information that it collects directly from you.
Technology and Service Providers
We may use service providers that support functions such as:
- Website hosting
- Cloud storage
- Mapping
- Solar data
- Analytics
- Customer relationship management
- Telephone or text-message communications
- Document processing
- Cybersecurity
- Payment services
- Other business technology
These providers may process information on our behalf or according to their own applicable terms and privacy policies.
Professional Advisers
Information may be disclosed to attorneys, accountants, insurers, consultants, or other professional advisers when reasonably necessary.
Legal and Safety Requirements
We may disclose information when reasonably necessary to:
- Comply with applicable law
- Respond to valid legal process
- Protect our legal rights
- Investigate fraud
- Protect users or others from harm
- Enforce agreements
Business Transactions
Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.
8. Sale and Sharing of Personal Information
LuNova Solar does not intend to sell personal information for money as part of its ordinary business model.
Information may, however, be provided to installers, financing providers, service providers, or other partners when reasonably necessary to respond to your request or facilitate solar-related services.
Certain advertising or analytics technologies may be legally characterized as “sharing,” “selling,” or targeted advertising under some privacy laws even when no money is exchanged.
Where applicable law provides an opt-out right, LuNova Solar will provide an appropriate method for exercising that right.
9. Cookies and Similar Technologies
LuNova Solar and its service providers may use cookies, pixels, local storage, analytics technologies, and similar tools.
These technologies may be used to:
- Operate the website
- Remember preferences
- Understand website traffic
- Measure website performance
- Improve user experience
- Detect fraud
- Measure marketing effectiveness
- Support advertising where used
Your browser or device may provide controls that allow you to limit certain cookies or tracking technologies.
10. Analytics
We may use analytics services to understand how visitors use our website.
Analytics providers may collect device, browser, IP address, interaction, and usage information according to their own terms and privacy policies.
Shopify and Enhanced Services
Our website is hosted and supported by Shopify. Shopify may process information about your interactions with our store to provide hosting, security, analytics, personalization, advertising-related services, and other enhanced Shopify services.
When enabled, Shopify Network Intelligence may use information from interactions with our store together with other Shopify data to improve services, personalization, store performance, and advertising effectiveness.
Where applicable, privacy choices made through our cookie controls, Global Privacy Control, or data-sharing opt-out page are communicated to Shopify in accordance with Shopify’s privacy systems.
11. Communications
If you request information from LuNova Solar, we may contact you concerning your inquiry, estimate, consultation, proposal, financing request, or project.
Where required, marketing communications will be sent subject to applicable consent and opt-out requirements.
You may unsubscribe from marketing emails using the unsubscribe mechanism provided in those messages.
Text-message recipients may follow the opt-out instructions provided with applicable messaging programs.
Opting out of marketing does not necessarily prevent communications needed to respond to an active request or administer an existing transaction.
12. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:
- Providing requested services
- Maintaining business and project records
- Resolving disputes
- Complying with legal obligations
- Preventing fraud
- Enforcing agreements
Retention periods may vary depending on the type of information and applicable business, contractual, regulatory, or legal requirements.
13. Data Security
LuNova Solar uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic system, or data-storage method can be guaranteed to be completely secure.
14. Your Privacy Choices
Depending on applicable law and your circumstances, you may be able to request that LuNova Solar:
- Provide information about personal information maintained about you
- Correct inaccurate information
- Delete certain information
- Stop certain marketing communications
- Address another privacy concern
Some requests may be subject to legal exceptions, identity verification, record-retention obligations, or other limitations.
Privacy requests may be submitted to:
15. Marketing Email
You may opt out of marketing email by using the unsubscribe mechanism included in applicable messages or by contacting us.
We may continue sending non-marketing communications concerning an active inquiry, transaction, project, warranty, account, or other service relationship where permitted.
16. Text Messages and Telephone Calls
Where LuNova Solar offers marketing text messages or telephone calls requiring consent, additional consent language or communication terms may apply.
Consent to receive marketing communications is not intended to be a condition of purchasing goods or services where applicable law prohibits such a requirement.
17. Children's Privacy
LuNova Solar's website and residential solar services are intended for adults and are not directed toward children under 13.
We do not knowingly seek to collect personal information from children under 13 through our solar-estimate services.
If we learn that such information has been collected inappropriately, we will take reasonable steps to delete it.
18. Third-Party Websites and Services
Our website may contain links to websites or services operated by other organizations.
LuNova Solar is not responsible for the privacy practices, security, or content of independent third parties.
We encourage users to review the applicable privacy policy before submitting information directly to another organization.
19. Financing and Credit Information
If you choose to apply for financing, a PPA, lease, or another third-party financial product, sensitive credit information may be collected directly by the applicable financing provider.
LuNova Solar's website is not intended to collect Social Security numbers, bank-login credentials, or other sensitive credit information unless a specific secure process expressly states otherwise.
Third-party financing providers are responsible for their own privacy, security, credit, and underwriting processes.
20. Illinois Solar Programs and Project Partners
Information necessary to support an Illinois solar project may be shared with appropriate project participants where required to prepare, process, finance, install, interconnect, register, or administer the project.
This may include applicable installers, Approved Vendors, utilities, financing providers, program administrators, contractors, and other authorized project participants.
Any separate disclosure, agreement, financing application, installation agreement, or Illinois solar program documentation is governed by its own terms.
21. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, legal obligations, or business practices.
The current version will be posted on our website with a revised “Last Updated” date.
22. Illinois Residents
LuNova Solar is based in Illinois and primarily serves Illinois homeowners.
Nothing in this Privacy Policy is intended to limit privacy or consumer rights that cannot legally be waived under applicable Illinois or federal law.
23. Contact Us
Questions, requests, or concerns regarding this Privacy Policy may be submitted to:
JV Solar LLC, DBA LuNova Solar
621 W Edwards St. Apt 1
Springfield, IL 62704
Email: info@lunova.solar
Phone: (217) 666-2528