Listen before explaining
Useful guidance begins with the homeowner’s questions, priorities and level of understanding.
Homeowner perspective
Team profile
Marcus Bennett
Homeowner Experience Advisor
Marcus brings the homeowner perspective into how LuNova explains solar, sets expectations and improves each stage of the customer journey.
- Plain-language guidance
- Clear expectations
- Homeowner-first feedback
Homeowner experience
Keeping the homeowner perspective in the room
Solar decisions involve unfamiliar technology, utility rules, financing terms and long timelines. A good experience helps homeowners understand what is happening without feeling rushed or talked past.
As Homeowner Experience Advisor, Marcus reviews communication and service touchpoints through that lens. His advisory role supports clearer explanations, more useful expectations and respectful guidance throughout the journey.
The goal is not to push every homeowner toward solar. It is to help each person reach a better-informed decision for their property and priorities.
Working principles
A practical standard for the role
Use plain language
Complex information should be translated clearly without removing important conditions or tradeoffs.
Set honest expectations
Timelines, responsibilities and uncertainties should be clear before a homeowner moves forward.
Respect the decision
Education should support homeowner choice, including the decision that solar may not be the right fit.
Role clarity
Advice improves the journey; homeowners keep control
Marcus provides homeowner-experience perspective. System recommendations, proposal terms and project commitments remain the responsibility of LuNova leadership and the appropriate project professionals.
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